DIALLO, a luxury streetwear brand founded by stylist Dex Rob and NFL quarterback Tyrod Taylor, approached us to revamp their e-commerce site. Their request was to design a clean, simple, and user-friendly website that showcases their clothing and imagery effectively. The brand offers a range of high-end essentials and streetwear, prioritizing functionality and quality craftsmanship. However, the previous website lacked the brand’s ethos and failed to present the clothing in a way that resonated with their diverse audience. Our goal was to create a website that could grow with the brand and easily adapt to future features as the brand expands.
